European Countries with Lowest Literacy Rate


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Among the European countries, Malta has the lowest literacy rate. Below is the map of Europe showing the top ten countries having lowest literacy rate along with table stating literacy rates of these countries.

Country Literacy Rate in %
Malta 92.4
Portugal 94.9
Serbia 96.4
Bosnia and Herzegovina 96.7
Macedonia 97
Greece 97.1
Romania 97.6
Bulgaria 98.3
Croatia 98.7
Italy 98.9

European Countries with Highest Literacy rate

Among the European countries, Latvia and Estonia have the highest literacy rate. Below is the map of Europe showing the top ten countries having highest literacy rate along with table stating literacy rates of these countries.

Country Literacy Rate in %
Estonia 99.8
Latvia 99.8
Slovenia 99.7
Lithuania 99.7
Belarus 99.7
Ukraine 99.7
Hungary 99.4
Poland 99.3
Norway 99
Ireland 99









Nuclear power by country


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From Wikipedia, the free encyclopedia

The Cattenom Nuclear Power Plant in France. France produces around three quarters of its electricity by nuclear power.[1]

The Grafenrheinfeld Nuclear Power Plant in Germany. Chancellor Angela Merkel‘s coalition announced on 30 May 2011, that Germany’s 14 nuclear power stations will be shut down by 2022, in a policy reversal following Japan’s Fukushima Daiichi nuclear disaster.[2]

Nuclear power plants operate in 31 countries. Most are in Europe, Northern America, East Asia and South Asia.

France has the largest share of electricity generated by nuclear power. China has the fastest growing nuclear power program with 28 new reactors under construction,[3] and a considerable number of new reactors are also being built in India, Russia and South Korea. At the same time, at least 100 older and smaller reactors will “most probably be closed over the next 10–15 years”.[4]

In 2010, before the Fukushima Daiichi nuclear disaster, it was reported that an average of about 10 nuclear reactors were expected to become operational per year, although according to the World Nuclear Association, of the 17 civilian reactors planned to become operational between 2007 and 2009, only five actually came on stream.[4] As of 2016, Italy closed all of its nuclear stations and Belgium, Germany, Spain, and Switzerland are phasing-out nuclear power while Netherlands, Sweden, and Taiwan have some same intentions. Lithuania and Kazakhstan shut down lone nuclear stations earlier but plan to built new ones instead. Armenia earlier shut down its lone nuclear plant but then started to utilize it again. Austria never started to utilize it s first nuclear plant that was completely built. Due to financial, politic and technical reasons, Cuba, Libya, North Korea, and Poland never completed the construction of their first nuclear plants (but the latter two plan the nuclear stations again) and Australia, Azerbaijan, Georgia, Ghana, Ireland, Kuwait, Oman, Peru, Singapore, and Venezuela never built their planned first nuclear plants.[5][6] Global nuclear electricity generation in 2012 was at its lowest level since 1999.[7][8]

As of 2011, countries such as Australia, Austria, Denmark, Greece, Ireland, Italy, Latvia, Liechtenstein, Luxembourg, Malaysia, Malta, New Zealand, Norway, Philippines, and Portugal have no nuclear power stations and remain opposed to them.[5][9]

Canadian Bruce Nuclear Generating Station is the largest nuclear power plant now whereas Japanese Kashiwazaki-Kariwa was regarded as such earlier.

Nuclear power by Country in 2015[10]
Country Number of
operated reactors
Net-total (MWe)
electricity (GWh)
 %-share of
domestic generation
Argentina Argentina 3 1632 6519.00 4.83%
Armenia Armenia 1 375 2576.00 34.51%
Belgium Belgium 7 5913 24571.70 37.53%
Brazil Brazil 2 1884 14809.16 2.76%
Bulgaria Bulgaria 2 1926 15379.00 31.32%
Canada Canada 19 13524 98374.97 16.60%
China China Mainland 35 28792 170355.00 3.03%
Czech Republic Czech Republic 6 3930 25337.32 32.53%
Finland Finland 4 2752 22323.00 33.74%
France France 58 63130 416800.00 76.34%
Germany Germany 8 10799 86810.32 14.09%
Hungary Hungary 4 1889 14955.71 52.67%
India India 21 5780 34644.45 3.53%
Iran Iran 1 915 3547.00 1.27%
Japan Japan 43 40290 4346.49 0.52%
North Korea Korea, Democratic People’s Republic of 30 Unknown 0.00 0.00%
South Korea Korea, Republic of 25 23073 157196.00 31.73%
Netherlands Netherlands 1 482 3861.63 3.67%
Mexico Mexico 2 1440 11176.54 6.79%
Pakistan Pakistan 4[16] 1030 4332.70 4.40%
Romania Romania 2 1300 10695.00 17.33%
Russia Russia 35 25443 195213.58 18.59%
Slovakia Slovakia 4 1814 14083.68 55.90%
Slovenia Slovenia 1 688 5371.66 38.01%
South Africa South Africa 2 1860 10965.14 4.73%
Spain Spain 7 7121 54740.00 20.34%
Sweden Sweden 10 9651 54347.00 34.33%
Switzerland Switzerland 5 3333 22100.00 33.48%
Taiwan Taiwan 6 5052 35143.03 16.32%
Ukraine Ukraine 15 13107 82300.00 56.49%
United Kingdom United Kingdom 15 8918 63894.54 18.87%
United States United States 99 99185 797178.00 19.50%
World total 479 387,106 MWe 2,798 TWh 10.9%[17]

Nuclear power in the European Union


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From Wikipedia, the free encyclopedia
This article is about nuclear power in the whole European Union. For nuclear energy policy in individual member states, see Nuclear energy policy by country.

European Union countries (contiguous land mass) employing nuclear energy for electricity generation are marked in orange. Those without nuclear power stations are shown in pale blue (including islands belonging to countries that do have reactors but no presence on this island).

Nuclear power in the European Union accounted for approximately 15% of total energy consumption in 2005. The energy policies of the European Union (EU) member countries vary significantly. As of January 2010, 14 out of 27 countries have nuclear reactors. The countries with reactors are: Belgium, Bulgaria, Czech Republic, Finland, France, Germany, Hungary, Netherlands, Romania, Slovakia, Slovenia, Spain, Sweden, and the United Kingdom.[1] Currently, ten European countries are building new reactors, or seriously planning to build new ones:[2]

  • United Kingdom
  • France
  • Finland
  • Slovakia
  • Poland (the biggest European nation to have never had nuclear power plants)
  • Hungary
  • Romania
  • Czech Republic
  • Bulgaria
  • Lithuania[3]

Slovenian plans to expand Krško plant seem to have been dropped, instead a 20 years life extension is under evaluation. EPR new reactors under construction in Finland and France have been delayed and are running over-budget.[4] Similar problems are for new VVR reactors under construction in Slovakia, which are anyway slowly closing to completion.

Several countries, among the ones owning nuclear power plants, have anyway expanded their nuclear power generation capacity by just upgrading existing reactors. Such upgrades granted from 10% to 29% more power per unit.[5]

Following the Fukushima nuclear disaster, Germany has permanently shut down eight of its reactors and pledged to close the rest by 2022;[6] but difficulties, costs and subsequent critics of planned energy transition could potentially harm this policy.[7][8] Italy voted twice, in 1987 to make more difficult to build new plants (the vote was extensively interpreted by following governments as a total repeal of nuclear power plants, leading to the sudden shut down of all Italian operating reactors within few years), and in 2011 to keep their country non-nuclear.[9] Switzerland and Spain have banned the construction of new reactors.[10] Belgium is considering phasing out its nuclear plants.[10] France, frequently heralded as a nuclear commercial model for the world, was as of 2011 locked in a national debate over a partial nuclear phase-out.[10] In the same time, however, Sweden embraced a nuclear phase-out policy as early as 1980, so preceding all these countries; but only the two oldest reactors, of twelve, were shut down at their end of life; while in 2010 Swedish Parliament repealed this policy.[11]

Stress tests

Stress tests were developed within EU in the aftermath of Fukushima nuclear disaster, with the goal to make all the 132 operating European reactors to follow the same safety standards and to have the same safety level, for a list of possible catastrophical events (e.g. earthquake, flooding or plane crash). Generally speaking, the most part of reactors proved well during the tests, with just 4 reactors in 2 countries having less than one hour for reactivating safety systems; anyway, most part of reactors will have as well to undergo a program of safety upgrades.[12] The costs of additional safety improvements were estimated in 2012 to be in the range of €30 million to €200 million per reactor unit. Thus, the total costs for the 132 reactors operating in the EU could be in the order of €10–25 billion for all NPP units in the EU over the coming years.[13]

Nuclear power plants in Europe


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As of November 2016 there is a total of 186 nuclear power plant units with an installed electric net capacity of 163,685 MWe in operation in Europe (five there of in the Asian part of the Russian Federation) and 15 units with an electric net capacity 13.696 MWe were under construction in six countries.


in operation

under construction


net capacity MWe


net capacity MWe










Czech Repuplic




















































United Kingdom








Nuclear power plants in Europe, in operation and under construction, as of November 2016

In terms of electricity generated by nuclear energy in 2015 France holds the top position with a share of 76,3 % followed by the Ukraine with 56,5.4%, the Slovakian Republic with 55,9 % and Hungary with 52,7 %.

Nuclear Power Plants in Operation in Europe

Nuclear Power Plants in Operation in Europe, November 2016

Maximum Number of Facebook Friends You Can Add Per Day or Hour by Japan Printing


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“You’re Adding Friends Too Quickly. Your Account Will Be Blocked” – Japan Printing Co

For many reasons including trust, rapport, history, and familiarity, my last post mentioned that 1 Facebook friend is worth about 22 Twitter followers. So now, if you set out to amass a large Facebook friend base, you’ll notice a little warning window threatening to block your Facebook account for adding friends too quickly.

So what’s the rule of thumb?

Well, starting with a new account, I rapidly added 300 new friends before Facebook threatened to ban my account. Since then, I’ve been adding about 20 friends every few hours. I don’t push my luck or go too far because there are warning signs. The suggested friends box normally has two suggestions as you can see to the left. Once you’ve friend requested about 20, it drops down to just one suggestion. That’s when I stop. More… japan printing

I’ve gone further before but after just one or two more friend requests, I get that infamous warning message of impending face-doom. But still, 20 new friend requests times 3 sessions a day gets you 60 new friends a day. At the end of the month, you should be up to 1,800. That’s worth almost 40,000 twitter followers. So can you get stealth autopilot software to collect friends and followers for you? 24hours a Day? Fortune 500 Companies do. They call it Facebook marketing automation software.

Strategies to Help You Write Better Blog Post Titles


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Strategies to Help You Write Better Blog Post TitlesIn a world where we are all suffering from information overload, it is essential that blog titles catch the attention of prospective readers. A sizzling title inspires readers to click through and read more.

Following are strategies to help you write blog post titles that make readers want to read more:

Solutions – When you write blog posts that address the pain points of your target audience, you can capture the solutions in your titles. This is something the magazines do really well, as you can see from the examples above.

Lists – Online readers love quick and easy tips. Examples: 10 Ways to Earn More Money, 5 Solutions for Dry Winter Skin, and 20 Websites that Will Save You Money.

Intrigue – Titles can hint at something that makes readers want to click. Examples: Dog Training Secrets of Celebrity Trainers, 5 Things You Didn’t Know About Your 401K, or Small Business Tax Saving Strategies You Might Be Missing.

Controversy – Contrarian opinions and controversial positions grab attention. Take a stand against something in your industry or reveal details your audience doesn’t know about. Example: Money Down the Drain: Vitamins that You Probably Don’t Need to Take.

How To – Readers love prescriptive content, so starting a title with “How to” can easily grab attention. Examples: How to Raise Happier Kids, How to Get More Mileage Out of Your Old Car, or How to Get More Exercise When You Don’t Have Time to Spare.

Humor – Readers love stories that make them laugh, so you can have some fun with your titles if humor is your thing. Example: How to Get Your Own Gangnam Style.

Titles can be challenging for all of us, myself included. Pay attention to which titles generate the most activity, and which ones fall flat, and do more of what works for your audience. Also, write great content. You can have fantastic titles, but your content also needs to meet expectations in order to build loyal readers who come back for more.

10 Secrets to Increase Your Productivity and Accomplish Your Goals


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10 Secrets to Increase Your Productivity and Accomplish Your Goals Each year I look forward to the process of planning my goals for the upcoming year, and I always aim high. There was one year where I set my goals lower so I wouldn’t be disappointed if I didn’t meet them all. Oh, how I regretted that decision! What I learned was that I’m highly motivated when I challenge myself to do more. So, now my goals are always set beyond what I think is reasonable, and I celebrate whatever the results may be. And let me tell you, it’s incredibly fun to celebrate exceeding goals like these!

Like you, I’m busy. I write books, articles, reports and content, develop presentations, run a multi-faceted business, and on top of it all, I’m a single mom. (And by the way I REFUSE to work 50+ hours per week. In reality, I work around 30 to 36 hours per week because my life priorities are so clear to me).

Anyway, here are my secrets to actually accomplishing goals and increasing productivity:

1. Say No. This was a big one that took me a couple of years to grasp, and ultimately learn to stop feeling bad about letting people down. Just remember this: you aren’t serving yourself or your family by saying yes to everything you’re asked to do.

2. Manage meeting times. If you meet with clients or peers in person, set those meetings either first thing in the morning, at the end of the day, or on one or two specific days of the week. I used to take meetings at all different times, including lunches and mid-day coffees, and ultimately realized that middle-of-the-day events left me running all over town, destroying my productivity and creativity in the process.

While I don’t take many in-person meetings anymore, I do still like to meet up with friends and business associates periodically so I make sure the schedule works for me—either early in the morning or late in the day.

3. Carve out project time. Just as I manage when I schedule in-person meetings, I manage every detail of my calendar carefully. I try to schedule most work-related phone calls on Mondays and Tuesdays, and keep Thursdays and Fridays open as much as possible so that I have focused project time. I also set appointments in my calendar to work on projects and get things done. If you want to write a book or start building a business plan, begin by carving out time in your calendar—an hour a day or a few hours on a specific day each week.

4. Get up earlier. There are numerous books out about how highly successful people wake up early and get more done before breakfast than most of us accomplish in a day. As a life-long night owl, this advice used to piss me off. But I found that when I let that hostility go, those early morning hours can be enjoyable for a bunch of reasons.

If you give this a go, you can make it time just for you and your goals—not for your family or any other obligations. Many famous authors have written manuscripts early in the mornings. And if the trade-off is that you watch less T.V. and go to bed earlier, the upside seems quite clear to me. (Hint: Set a timer so that a light turns on in your bedroom a few minutes before your alarm clock. This is a much gentler way to begin the day, and makes it hard to fall back asleep.)

5. Stop reading email. Seriously, it will still be there in an hour or a day or even a week. When I decided that I would begin checking email just a couple of times per day, I learned that the world didn’t stop spinning, and my productivity increased dramatically.

6. Wait to read email. Because email is such a time-sucker, I avoid reading it first thing in the morning. I prefer to get several tasks accomplished first, especially creative activities like writing blog posts. Once I achieve a sense of accomplishment, I feel ready to tackle email.

7. Manage the to do list like a boss. I have always kept a running to do list on my desk—a list that will probably never be complete because I’ll always have more ideas than I can handle. But each morning I choose three to five items from the list that I absolutely commit to completing that day. If there’s extra time available, I’ll choose more. But at least I assure myself that the list is being handled.

8. Avoid the social media rabbit hole. Do I really need to tell you how time consuming it can be to troll through Facebook, Instagram and Twitter all day? Social media is fun and it’s important in business, but that time should be managed, too. If you have a few free minutes before your next call, for example, that’s a great time to quickly login and check on things, and then leave as fast as you arrived.

9. Silence your phone. Last year the ringer broke on my cell phone and for a couple of weeks, I found it rather irritating. Then I discovered something amazing: I realized I loved how peaceful my life had become! Now I keep my ringer on vibrate about 95% of the time, and the truth is that I let a lot of calls go to voice mail. In fact, sometimes if I need to focus on a project, I will leave the phone in another room so I’m not even tempted to break the creative trance. And guess what? Just like with email, the world doesn’t stop spinning because you don’t answer your phone every second of the day.

10. Create tasks for your goals. When I set my goals, I break them down into actionable steps, otherwise they can feel too big and lofty.

For example, when I decide to develop a new course, the task list looks something like this:

  • Outline course
  • Write course description (doing this before tackling the course or a book manuscript helps ensure you know your ultimate goal and who your audience will be)
  • Write PowerPoint slides
  • Add images to slides
  • Add speaker notes to slides to ensure proper flow and talking points
  • Print out and practice for timing and flow
  • Record lecture
  • Have videos edited
  • Upload videos to hosting service
  • Develop handouts
  • Write course sales copy
  • Add copy to website
  • Add shopping cart buttons to website
  • Add copy to email promotion
  • Schedule social media posts

If I simply had a goal on my list to “create a new course,” it might never happen because the process sounds HUGE. But when I break it down like this, I can tackle it bit-by-bit and before I know it, it’s complete! (By the way, this same strategy works for writing a book. It can sound like a herculean task until you actually break it down and begin to tackle it, bit-by-bit.)

And while these strategies have been essential in improving my productivity dramatically, please don’t take this to mean that I strap on some kind of cape that turns me into an efficiency machine. Like everyone else, my plans occasionally get derailed. My goals aren’t always met and my to-do list is never-ending. We are still human, after all. As I tell my 10-year old on a regular basis: “As long as you did your best, that’s what really counts.”

BONUS TIP: If you can find a way to afford it, outsource, outsource, outsource. You can hire a virtual assistant for as few as five hours per month, and that adds up to five hours of potential productivity you can reclaim.

Now, go make your goals a reality!

When Facebook Says You Have Too Many Friends


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What to do when you reach that 5,000 friend limit.

A client recently contacted us to design a cover photo for her personal Facebook profile.  She’d reached her 5,000 friend limit on Facebook, but wanted visitors to know that they could use the ‘Subscribe’ function to keep up with her posts.

I immediately got critical, telling her that she should be using her page for crying out loud! Those 5,000 friends aren’t actually her friends, and she should be using Facebook to promote her business properly.  (Research shows that we can really only handle 150 actual friends, so 5,000 is pretty excessive.)

I was wrong, though. See, they’re not looking to engage with her business.  They’re looking to engage with her, as a person, and she wants to engage with them.  And she’s not alone.

She’s pretty well known as an expert in her industry; an opinion leader.  Each industry, issue, interest and ideology has its own opinion leaders. They are change agents and active media users. Opinion leaders engage with the media where their ideas are spread to the wider world of those who care about the industry, issue, interest or ideology.   She helps filter ideas and information about her specific industry – with passion and unsurpassed dedication in both her personal and professional life.

Becoming a “fan” of her business’s page on Facebook doesn’t provide that degree of personal connection or level of influence.

The restriction on ‘friendships’ completely devalues the importance of the personal relationships we build with our clients, customers and colleagues.  

Now, does my client want to see status updates and personal photos of those 5,000 friends?  Definitely not.  But she does love to see their posts about their professional lives – their travels, their problems and solutions, their suggestions to their friends.  She’s an entrepreneur – and like any entrepreneur, the lines between “personal” (Facebook’s Profile) and “professional” (Facebook’s Page) are very, very blurry.

With the new filtering and list making capabilities, she’s able to filter what she does and doesn’t want to see: it’s her choice.  She enjoys commenting occasionally and getting involved in relevant discussions.  She thrives on the strong community in her industry, and she’s not alone.

What’s more is that those 5,000 friends thrive on knowing that she might be interested.  That she just might be impressed by what they’re doing or where they’re going.

Aspirational friendship is as important to maintaining her personal brand reputation as anything she can do on her business page.  When these friends want to learn more about what she is interested in, they’ll be much more likely to turn to her. (Read more about group influences and reference groups here.)

A personal profile certainly isn’t right for every entrepreneur. You generally want to keep your Facebook profile personal and connect with your customers and clients through a page – where they aren’t required to “request” your friendship.  But for the people behind the brands; for the celebrities in their industries; for the opinion leaders, Facebook needs to make an exception so we don’t have to find solutions like the below.

Asking people to “subscribe” is a one-way relationship, much like becoming a fan of a page.  It’s impersonal, and this image probably breaks Facebook’s terms of use for the cover photo (technically, we shouldn’t be asking people to use any of the Facebook actions from our cover photo).

This graphic seems to be the only way we can show people that they can keep up with her updates without being able to become her friend.  People tend to be unfamiliar with the ‘Subscribe’ function, especially in her target demographic.

The real problem with the above solution, more importantly, is that when she travels to her next conference and meets real people, face to face, and wants to connect with them via Facebook upon her return, she’ll have to cull her list first – or “defriend” some random folks from that 5,000 limit.  And those random folks might just have been her next students or biggest fans.

She’ll have to choose who is a better friend to keep: one with whom she’s actually had a conversation or one with whom she’d hope to in the future.  It’s a decision no entrepreneur should have to make.

What’s more is that the 5,000 friend limit is not just for friends – it’s for connections in general.  Every person can have a maximum of 5,000 connections on Facebook, which include both friends and Pages. You will not be able to accept incoming friend requests or like any more Pages if you get to that number.

I’ve seen others with big friend numbers (professors, coaches, radio hosts, yoga instructors) periodically post status updates asking for people to defriend them voluntarily so that they don’t have to make these difficult decisions.  Still others use a layered approach to approving new friend requests and eliminating others.

I don’t know that we have any other choice but the above for her to maintain the personal relationships, and I’m sad to see her have to make choices between friends when it comes time (as it has already).  Perhaps Facebook could start a ‘verification’ program similar to Twitter’s, where they verify certain folks that might actually have larger numbers of friends.

How to get Started with Pinterest


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How to get Started with Pinterest

How to get Started with PinterestLike all of the other social media networks, Pinterest can potentially drive a lot of traffic to your website. I recently went to Google to search for the title of a blog post I wrote awhile back. I was surprised to see that the first result on Google wasn’t from my blog, it was from the pinned photo of that blog post on Pinterest! This site can be powerful and a lot of fun.

Here’s how to get started with Pinterest:

Create pin boards. When defining your boards, consider what topics and images would be of interest to your target audience. You can create multiple boards with various themes and should avoid using the default board titles that Pinterest suggests. Instead, rename your boards with descriptive, keyword-rich titles to help Pinterest users find your content. Google also gives a high priority to boards on Pinterest, so that keyword-rich title has a good chance of showing up in search results.

Download the Pin It button. Pinterest allows you to download a Pin It button to add to the toolbar on your web browser. This makes it easy to get in the habit of pinning interesting content to your boards.

Start pinning content. One of the great benefits of pinning photos to Pinterest is that a link is automatically included back to the source of the pinned photo. So if you pin a book from Amazon, the image will be linked back to the book’s page on Amazon. You can also add descriptions to each photo that you pin to your board so be sure to include a descriptive title. Here are some examples of content you can pin to your boards:

  • Books in the same genre as yours, including your books of course. For example, you could create a board called “Favorite European Travel Books.” Since Pinterest automatically links back to the source of the photo, be sure to pin your books either from a sales page on your site or a sales page on one of the online retailers. For extra assurance that visitors will click through to buy your book, you can also copy and paste the sales page link into the description for the image.
  • Blog content from your own blog. For each new blog post, pin its associated photo to a board you have designated for your blog. Pinterest will automatically link back to the source of the photo so that visitors can easily click through to read your content. For example, you might create a board called “ABC Travel Blog – How to Travel Through Europe.”
  • Photos from events including book signings, speaking engagements, launch parties, etc.
  • Themes from your book. If your book is set in a specific city, you could pin photos of various city monuments. If your book includes recipes or food-related topics, pin photos of food with links back to the recipes online. Look for interesting ways to promote visual elements from your books.
  • Photos from readers. Ask readers to submit photos of themselves reading your books and have some fun pinning these to a board. If your book has a pet-related theme, you could ask readers take pictures of your book with their dogs and cats! Or ask readers to send photos of your book from their vacation destinations. Have some fun with this and get others engaged in the process.
  • Unrelated content also works on Pinterest. I recently created a board called “Creative Wall Art Ideas,” and began pinning photos I found through searching Google and Pinterest. That board has generated a lot of re-pins from Pinterest users, which increases my overall engagement on Pinterest. We don’t know their algorithms for ranking users, but they most likely assign higher priority to users with active boards.

Build your audience. You can cross-promote your Pinterest presence with other social networks by periodically sharing links to your boards on Facebook, Twitter, etc. Also, be sure to add a link to your Pinterest profile from your website alongside your other social media site links.

Engage on Pinterest. Spend some time visiting Pinterest boards created by other users where you can choose to follow a user, leave a comment on a photo, like their photo, or re-pin their photo to one of your boards. As with all of the other social networks, the more you participate, the better results you will see as other Pinterest users begin to return the favor.

Add a Pin it button to your site. To encourage website visitors to share your content on Pinterest, install a Pin it button across all pages and blog posts on your website. WordPress users can easily install the Pinterest Pin It button plug-in or add the button from the ShareThis social media plug-in (search plug-ins in WordPress to locate these).

Get creative with your pins. Start paying attention to the content you come across online and pin interesting articles, news, info graphics, short stories, poems, or products to a board on your site (you can always create a new board if needed). As long as the content appeals to your target audience, anything goes. You might be surprised to discover how many others will begin to engage with you, visit your website, and repin your content as a result.

How to Create a Killer Web Sales Page for Your Book


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Every author needs a website, and whether you create a site for your book or for you as the author, How to create a sales page for your book - book marketingyour book sales page needs to do its job. Ideally your page should attract visitors and entice them to buy.

Here are the elements to include on your sales page:

1. Detailed Description of Your Book – This could be information from your book jacket or an expanded version of your jacket copy. Either way, it should be written to entice readers. Remember, marketing copy should focus on the BENEFITS for the reader and explain why they should want your book—not just an overview of what the book is about.

2. Author Bio and Photo – Even if you have an extended bio on another page of your site, be sure to include a brief bio so that visitors who don’t take the time to poke around other pages will get an immediate answer about who you are and why you wrote the book.

3. Book Cover Image – This may sound obvious, but this is a big mistake I see on a lot of sites. The cover image may already be included in the website header so authors think it doesn’t need to be included again. WRONG! If you or your readers share a link to your book on Facebook, for example, you will want to make sure it can display with the cover image—and that won’t be possible if it’s part of the website header.

4. Testimonials – If you have them, use them. Testimonials are social proof that your work is good and can help improve sales. If you don’t have any, go get some!

5. Sample Reading – There are a number of ways to approach this. I like to include a PDF version of the table of contents for my book. Some authors give away a sample chapter or two as a free download. If you do this, I’d suggest requiring sign up for your mailing list so you can reach that potential buyer again later.

6. Purchase Link(s) – Make it as easy as possible for visitors to purchase your book by offering one or more link options for purchase. If you’re shipping your books yourself, it can be as simple as setting up a Paypal button. You might also use a professional shopping cart service such as If you don’t want to ship books (and it’s totally fine if that is the case), then make sure you offer a link to purchase on Amazon and/or other online booksellers. And don’t forget your ebooks. If you’re offering an ebook version of your book, add a purchase link to Amazon’s Kindle store or Smashwords or whatever service you’re using.

7. Consider Bonus Items – Some authors host campaigns to give away a bunch of bonus items “if you buy the book today only!” The truth is that these campaigns are not my favorite because the results are usually temporary. So here’s another approach: offer bonus items for the first month—or the whole year and beyond! Why not make it irresistible for potential buyers? You can compile a list of bonuses from your own files (such as special reports, spreadsheet templates, audio recordings, etc.), or you can ask peers to contribute a free bonus. Many will be happy to do so as a way for them to get exposure with your audience. If you’d like to see an example, check out the goodies I’m giving way for buyers of my latest book: Own Your Niche.

8. Social Sharing Buttons – As a general rule for business websites and blogs today, all should have social media sharing buttons for Facebook, Twitter, LinkedIn, Google +, Pinterest, etc. Depending on your website platform, these are usually easy to add. I like the Share This widget, which is available for most platforms (and always free!).

My last bit of advice: Keep it simple. Website visitors have short attention spans. You don’t need big, bold headlines to sell a book. You need really great sales copy that makes a reader think, “I need this book!”